Activitatea inovațională a băncilor din Republica Moldova

Abstract

The innovative activity of the banks constitutes the complex of measures aimed at the development of new banking products and/or the improvement (modification) of the existing ones in order to satisfy the conscious and/or potential needs of banking customers. Also, these activities are intended to create competitive advantages for the processing banks, and on this basis, it is important to growth the profitability of banking institutions by increasing the sales of banking products. To elaborate this work, were studied the works of experts in the field of banking innovations as well as the evolution of commercial bank offers in the Republic of Moldova in order to draw conclusions about the banks' innovative activity. The innovative process is being promoted on the Moldovan banking market in three directions: deposits, credit, and payment systems. Periodically, banking innovations are also carried out in complementary fields. The analysis of the innovative activity in the banking market of the Republic of Moldova allows us to conclude that it takes place continuously under the influence of internal and external factors, but with a certain delay compared to western banking practices.