Loccioni: the marche region Relaunch

Abstract

Topicality: Nowadays, the solid relationship between companies and their territories is a viable strategy from an economic point of view. Purpose: The aim of this paper is to investigate how some companies could relaunch the economy of the region and the area in which they are located. Research: The study is based on the analysis of Loccioni company. Born in 1968 thanks to the innovative ideas of its entrepreneur. Nowadays, it is one of the most known enterprise in Italy. Its strong suit is based on the innovative push and on the strong connection with the territory. Method: Thanks to a qualitative study started in 2020, it was possible to understand how this enterprise has grown in few years and how it has gained a worldwide connection of customers, suppliers, and partners. Their innovative push and strategy enabled the creation of different business area. All these elements bring the Loccioni enterprise to open many international branches and to collaborate with customers like Volkswagen, Siemens and other high-level clients. Results: The study has given the chance to understand that the entrepreneurial system is crucial for relaunching the geographic area where the companies are settled. Moreover, the territory in which this company is located, represents the principal background of many projects which are based on the revaluation and improvement of the countryside, that became an important characteristic of the region, not just for the company but for all its stakeholders.