Using social media to improve public services

Abstract

Unlike the private sector, the value sent through the public service is not measured individually but collectively. Thus, the public value may occur through dialogue and supporting ideas by society members and public officials. Social platforms such as My-Space, Facebook, Wikipedia, Youtube, Twitter and blogs are tools that allow citizen involvement. Social media also allows governments to carefully consider the ways it acts, to modify and adapt policies and procedures, resulting an improved governing act. The question that arises: Has social media the necessary strength to cause a revolution in communicational paradigm between public administration and citizens?