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Permanent URI for this collectionhttps://rses.ince.md/handle/123456789/1827

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    Marketingul în noua economie – noi provocări
    (IEFS, 2012) Matei Gherman, Corina; Gherman, Victor
    At the end of the twentieth century, it was believed that the current economic system will continue. It's great economic crisis of 1929-1933 that caused that even theorists who supported the economy have remained unemployed. In the early 1990s began to talk about the New Economy, the use of "perpetuating prosperity '. It was when the company realized that the economic system into a process of radical change. The information revolution, the demographic situation in the world are among the triggers of change, with long-term trend. The world economy began to show signs of fatigue, the number of unemployed soared while labor division reaches a maximum point. There are some signs that announce the arrival of a new knowledge society. To meet the new challenges of the knowledge based society, managers must design firms change processes, to finance, to withstand future global competitive market. Otherwise, they would not find any free market place and will disappear.
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    Modalităţi de abordare a conceptului de creativitate
    (IEFS, 2011) Doncean, Marilena; Doncean, Gheorghe
    Man today needs to promote culture within himself, because at its core and origins, human nature is creative. The research methodology employed in the paper is based on methods such as analysis, comparative analysis, induction and deduction, synthesis, comparison, correlation, evaluation.