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Permanent URI for this collectionhttps://rses.ince.md/handle/123456789/1827

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Author: search.filters.author.Catullo, DomenicoSubject: search.filters.subject.digitalizare

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    The transformative role of linguistic AI in shaping business models
    (INCE, ASEM, 2024) Catullo, Domenico; Santorelli, Marion
    In the ever-evolving business landscape, the convergence of linguistic aspects and artificial intelligence (AI) is reshaping traditional models. Rather than merely automating existing processes, the true potential lies in leveraging AI to create novel goods, services, and experiences. Actuality: We explore the current impact of linguistic AI on business models. Recent developments and trends highlight the transformative role of AI in reshaping traditional approaches. Purpose: Our research aims to investigate how linguistic AI drives innovation. By combining linguistic insights with AI, we unlock new possibilities for customer interactions and revenue streams. Research Methods: Our methodology involves analysing empirical studies, case examples, and industry reports. We examine the effects of linguistic AI on productivity, revenue, and market expansion. Results: Preliminary findings suggest that linguistic AI enhances customer engagement and opens doors to unexplored business opportunities. Responsible deployment requires ethical considerations and a commitment to inclusive growth. In conclusion, linguistic AI transforms business models, positioning language as a strategic asset where innovation thrives at the intersection of human ingenuity and machine intelligence.
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    Enhancing active ageing through language learning and digitalisation in the longevity society
    (INCE, ASEM, 2024) Palladino, Marilena; Santorelli, Marion; Catullo, Domenico; Catullo, Daniele
    This paper explores how language and digitalization impact older adults’ well-being. Collaboration - across linguists, psychologists, and technologists- is key to creating inclusive digital experiences. Actuality: Social change is a dynamic process intertwined with innovations and demographics. The impact of demographic evolution on economies and competitiveness presents intriguing challenges. This paper focuses on the actions to ensure inclusion and wellbeing for older individuals. Purpose: The research aims to demonstrate that studying a foreign language enables the promotion of active ageing. Specifically, we explore how learning a language can enhance cognitive performance, well-being, inclusion, and the reduction of social inequalities. Research Methods: Based on field analysis and experience in teaching across different age groups, the results highlight the convergence of language and digitalization within the context of older adults’ wellbeing. Specifically, we explore how linguistic changes occur as individuals age and how digital tools intersect with communication patterns. Results: Language acquisition emerges as a powerful tool for promoting social inclusion in the longevity society. Additionally, technology assistance through language learning apps will make it easier for seniors to build vocabulary, improve grammar, and achieve fluency. Our findings enable the planning of targeted didactics and the creation of basic-level teaching materials tailored to the needs and characteristics of identified subjects.