Piaţa publicitară – forţă motrice a dezvoltării economiilor naţionale în tranziţie

Abstract

At macroeconomic level, experts increasingly emphasize the correlation between investments in advertising industry and GDP increasing. The impact on the economy of countries which are in transition is significant along with other micro and macro-economic factors. Taking in account the model of developed countries, we can see how big and important role is given to ads industry. From an economic perspective, world practice shows that advertising represents an intangible sphere of investments, a category that includes patents, licenses held, expenditure on research and development (R & D), software, training sites, technologies and transfers technologies and innovations, etc. The experts in ads consider that the advertising market can serve as one of the features, elements that show the level of development and welfare of society in general, thus, those states that have high advertising expenses at the same time have a higher GDP per capita. But, there are situations when countries that have the same level of ads development but the revenue shared in GDP growth is different, so, this indicator is due to factors out of micro-and macro-economic levels.