Mechanism of organizational and economic ensuring the implementation of the diversification strategy of agricultural enterprises

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dc.contributor.authorBohdanov, Oleksandr
dc.contributor.authorPiechka, Serhii
dc.contributor.authorLitvinov, Dmytro
dc.date.accessioned2025-01-27T13:01:59Z
dc.date.issued2024
dc.descriptionText: lb. engl. Abstrac: lb. engl. Referinţe bibliografice: p. 187 (10 titl.). JEL Classification: O13, O32, Q10, Q13. UDC: 338.439.5.
dc.description.abstractThe sphere of agricultural production does not belong to the stable spheres of business. Along with this situation, the pressure on agribusiness is increasing when it comes to finding new, more stable sources of income. One of the possible solutions is the use of a diversification strategy for the development of agrarian enterprises, or rather, the use of diversification opportunities.To ensure an effective diversification strategy, an important role is assigned to marketing activity and its tools, covering all stages of the campaign: studying demand in new markets, forecasting demand, developing assortment policy and production plans, including sales organization and development of communication promotion policy.
dc.identifier.citationBOHDANOV, Oleksandr, PIECHKA, Serhii, LITVINOV, Dmytro. Mechanism of organizational and economic ensuring the implementation of the diversification strategy of agricultural enterprises. In: Economic growth in the face of global challenges. Consolidation of national economies and reduction of social inequalities: Conference proceedings: International Scientific-Practical Conference, XVIIIth edition, October 10-11, 2024, Chisinau. Chisinau: [S. n.], INCE, ASEM, 2024, vol. III: Well-being, inclusion and the reduction of social inequalities, pp. 177-187. ISBN 978-9975-167-82-6. ISBN 978-9975-167-83-3 (PDF).
dc.identifier.isbn978-9975-167-82-6
dc.identifier.isbn978-9975-167-83-3 (PDF)
dc.identifier.urihttps://doi.org/10.36004/nier.cecg.II.2024.18.17
dc.identifier.urihttps://rses.ince.md/handle/123456789/2833
dc.language.isoen
dc.publisherINCE, ASEM
dc.subjectdiversification
dc.subjectagrarian enterprises
dc.subjectinnovative possibilitie
dc.subjecttechnological possibilities
dc.subjectassortment policy
dc.subjectproducts
dc.subjectintreprinderi agricole
dc.titleMechanism of organizational and economic ensuring the implementation of the diversification strategy of agricultural enterprises
dc.typeArticle

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