Цикличность экономического развития экономики: аспекты обеспечения конкурентоспособности предприятия торговли

Abstract

The current development of the domestic economy is characterized by volatility and uncertainty of the market environment under increasing of globalization and integration processes, significant exacerbation of the crisis and the permanent transformation of the economic conditions. In such circumstances, the priority problem entrepreneurs are faced with in the process of formation and development of the business is highly dynamic and unpredictable environment. For leading and development on the market it is necessary forecast and develop such solutions which will be most effective in specific circumstances the impact of adverse factors, as well as to ensure the competitiveness of the business, sustainable competitive position in the market, the acquirement and retention of competitive advantages for a long time. One of the ensuring conditions is taking into account of development processes cycle. Therefore, the study of the development processes cycle under ensuring of the enterprise competitiveness stipulates the topicality of these researches. The purpose of this research is determining of the influence characteristics of the phases of economic cycles on the formation of competitive advantages of the enterprise. Methods of the research are structural and logical and semantic analysis (for clarifying of the terminology of the competitiveness theory and development cycle), systematic and comprehensive analysis (under analysis of competitiveness and competitive advantages of enterprises); analytical methods are comparative and economic analysis (during the analysis of the features of cyclical development, competition in the trade), and others. Results of the research are identification and systematization of the phases of the individual cycles (short, medium, long) of the national economy development, substantiation of competitive advantages of trade enterprises, which are the most topical precisely in these conditions.