Marketingul în noua economie – noi provocări

Abstract

At the end of the twentieth century, it was believed that the current economic system will continue. It's great economic crisis of 1929-1933 that caused that even theorists who supported the economy have remained unemployed. In the early 1990s began to talk about the New Economy, the use of "perpetuating prosperity '. It was when the company realized that the economic system into a process of radical change. The information revolution, the demographic situation in the world are among the triggers of change, with long-term trend. The world economy began to show signs of fatigue, the number of unemployed soared while labor division reaches a maximum point. There are some signs that announce the arrival of a new knowledge society. To meet the new challenges of the knowledge based society, managers must design firms change processes, to finance, to withstand future global competitive market. Otherwise, they would not find any free market place and will disappear.