Imbunatatirea calitatii ca o parghie de baza in stimularea competitivitatii produselor agroalimentare

Abstract

In market economy characterized by fierce competition for survival, companies always face a number of phenomena (the raw material price increases, increases rates for different categories of services, etc.) that affect the price of product which are final battle to be given on the quality – price. Making the final consumer products to meet is possible only through a perfect synchronization of all business functions. An enterprise will survive only if it manages to loyal customers and attract new customers always. Quality was and is one of the most used words in relations between enterprises. The conceptual framework developed in quality during the development of human society. Competitiveness is a complex concept, long discussed by economists around the world. Is inextricably linked to the notion of competition, he expressed a general level, the capacity of individuals, companies, regions to maintain an internally conducted and / or internationally, especially to obtain economic benefits from it.