Implementarea politicilor de marketing în cadrul IMM-urilor

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dc.contributor.authorSargo, Aliona
dc.date.accessioned2023-08-17T07:43:18Z
dc.date.available2023-08-17T07:43:18Z
dc.date.issued2011
dc.descriptionText: lb. rom. Abstrac: lb. engl. Referinţe bibliografice : p. 466 (7 titl.).en_EN
dc.description.abstractIn times of crisis, but not limited to, customer loyalty is a key issue that must be reflected in the marketing strategies of small business to ensure their profitability and hence survival in the market. Why small business should allocate time and money for marketing policies? Is simple: win a new customer costs much more than keeping an old customer. The use of marketing strategies aimed at building a durable relationship with customers from each side to win. So this relationship must be one type of win / win for customers to remain loyal.en_EN
dc.identifier.citationŞARGO, Aliona. Implementarea politicilor de marketing în cadrul IMM-urilor. In: Economic growth in conditions of internationalization = Creşterea economică în condiţiile internaționalizării : international scientific and practical conference, VI-th edition, october 20-21, 2011, Chisinau. Chisinau: IEFS, 2011, vol. I, pp. 460-466. ISBN 978-9975-4176-7-9.en_EN
dc.identifier.isbn978-9975-4176-7-9
dc.identifier.urihttps://rses.ince.md/handle/123456789/1922
dc.language.isoromen_EN
dc.publisherIEFSen_EN
dc.subjectpolitici de marketingen_EN
dc.subjectmarketingen_EN
dc.subjectIMM-urien_EN
dc.subjectintreprinderi mici si mijlociien_EN
dc.titleImplementarea politicilor de marketing în cadrul IMM-uriloren_EN
dc.typeArticleen_EN

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