Какие навыки нужны маркетологам в условиях цифровизации экономики? Ожидания предпринимателей

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dc.contributor.authorGagauz, Valeriu
dc.date.accessioned2024-02-06T06:58:05Z
dc.date.available2024-02-06T06:58:05Z
dc.date.issued2023
dc.descriptionText: lb. rusă. Abstrac: lb. engl. Referinţe bibliografice: pp. 140-141 (10 titl.). JEL Classification: M31, M53, I25. UDC: 339:004.738.5.en_EN
dc.description.abstractRapid digital changes, the digitalization of entrepreneurship and marketing, present new challenges to marketers, demanding updated skills and strategies. With the growth of online commerce, entrepreneurs are now competing in the digital space, making professional skills in digital marketing crucial for their success. Based on a sociological study conducted by the author in May-June 2023 among Moldovan entrepreneurs, the perceptions and expectations of entrepreneurs regarding marketing were explored. The in-demand marketing services and also offers some recommendations for improving training in the field of marketing are analyzed. Business representatives assign a wide range of activities to marketers, including continuous monitoring of supply and demand changes, customer interactions and analytics, product and service promotion, understanding and optimizing websites for search engines, creating high-quality content, competitor analysis, and more. The primary expectations of entrepreneurs are to attract new customers and increase sales volume as entrepreneurs prioritize the expansion of their customer base and increasing revenue, which are key indicators of success for most companies. Large enterprises are more focused on brand recognition, market share expansion, and the introduction of new products and services. Meanwhile, small and medium-sized business owners aim to enhance their company's image and increase profitability. The study also identifies the challenges that entrepreneurs face in digitizing their marketing activities. This underscores the complexity of adapting to new digital requirements and the need to acquire new knowledge and approaches. Small and medium-sized business owners, often acting as the marketers of their companies due to limited resources, themselves require knowledge in the field of digital marketing. Based on the findings, the author concludes that there is a need for a broader application of innovative teaching methods in the training and retraining of marketing professionals.en_EN
dc.identifier.citationГАГАУЗ, Валерий. Какие навыки нужны маркетологам в условиях цифровизации экономики? Ожидания предпринимателей. In: Economic growth in the conditions of globalization: conference proceedings: International Scientific-Practical Conference, XVIIth edition, october 12-13, 2023, Chisinau. Chisinau: SEP ASEM, 2023, vol. I, pp. 133-141. ISBN 978-9975-167-20-8 (PDF). https://doi.org/10.36004/nier.cecg.I.2023.17.13en_EN
dc.identifier.isbn978-9975-167-20-8
dc.identifier.urihttps://doi.org/10.36004/nier.cecg.I.2023.17.13
dc.language.isorusaen_EN
dc.publisherINCEen_EN
dc.subjectdigitalizationen_EN
dc.subjectmarketingen_EN
dc.subjectrequirementsen_EN
dc.subjectspecialisten_EN
dc.subjectdigitalizareen_EN
dc.titleКакие навыки нужны маркетологам в условиях цифровизации экономики? Ожидания предпринимателейen_EN
dc.typeArticleen_EN

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