Fidelizarea clienților - o nouă abordare în elaborarea strategiilor comunicaționale moderne de pe piața asigurarilor generale din România

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dc.contributor.authorAni, Anca
dc.date.accessioned2024-01-19T11:18:47Z
dc.date.available2024-01-19T11:18:47Z
dc.date.issued2012
dc.descriptionText: lb. rom. Abstrac: lb. engl. Referinţe bibliografice : p. 462 (4 titl.).en_EN
dc.description.abstractRomanian insurance industry has a significant potential insurable in this area, leading to the presence of major international names in insurance and Allianz, VIG (Vienna Insurance Group), Uniqa, AIG, ING, etc. Even the macroeconomic crisis had an unfavorable influence of the insurance market in the last three years, for 2012 the specialists forecast a slide increase of the Romanian insurance industry. On the other hand, the EU integration requires the assumption and compliance the principles and rules of transparency, competitiveness, freedom of action, etc., which can be found, also, in the insurance field. In this context, for the companies which acting on the Romanian insurance market, development of the communication strategies focused on customer loyalty becomes a necessary objective.en_EN
dc.identifier.citationANI, Anca. Fidelizarea clienților - o nouă abordare în elaborarea strategiilor comunicaționale moderne de pe piața asigurarilor generale din România. In: Economic growth in conditions of globalization = Creşterea economică în condiţiile globalizării : international scientific and practical conference, VII-th edition, october 18-19, 2012, Chisinau. Chisinau: IEFS, 2012, vol. II, pp. 457-462. ISBN 978-9975-4381-1-7.en_EN
dc.identifier.isbn978-9975-4381-1-7
dc.identifier.urihttps://rses.ince.md/handle/123456789/2222
dc.language.isootheren_EN
dc.publisherIEFSen_EN
dc.subjectinsuranceen_EN
dc.subjectCRMen_EN
dc.subjectcustomer loyaltyen_EN
dc.subjectcommunication strategyen_EN
dc.subjectRomaniaen_EN
dc.subjectasigurareen_EN
dc.subjectloialitatea clientiloren_EN
dc.subjectstrategie de comunicareen_EN
dc.subjectpiata asigurarilor generaleen_EN
dc.titleFidelizarea clienților - o nouă abordare în elaborarea strategiilor comunicaționale moderne de pe piața asigurarilor generale din Româniaen_EN
dc.typeArticleen_EN

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