Prospects for sustainable development of rural areas through synergy between agricultural entrepreneurship and tourism

Abstract

Despite the challenges posed by the war, the national agricultural sector remains one of the key drivers of the Ukrainian economy and a factor in the stability of the national economic system. The combination of agricultural entrepreneurship and tourism creates a synergistic effect-agricultural enterprises can offer tourists unique food and wine products, ecotourism routes, and agricultural education programs, which increases the competitiveness of the regions. Thus, the development of agriculture in conjunction with tourism can ensure sustainable growth in rural areas, improve the quality of life of the local population, and strengthen Ukraine's socio-economic integration into the global space. In Ukraine, the role of the creative economy, particularly tourism and craft production, is growing as important factors in the recovery and development of communities in wartime. Experience with interregional cooperation has shown that combining natural resources, cultural heritage, and entrepreneurial initiatives contributes to the creation of competitive products and creates additional employment opportunities for the population.