Modelul descriptiv de evaluare a competitivității bunurilor pe piața externă și internă

Abstract

Assessing the competitiveness of goods is the starting point of economic activity in a competitive environment in a market economy. The necessary for calculating the competitiveness of domestic goods is caused by the degree of openness of the national economy, the high level of competition, etc. In order to mitigate the impact of structural changes in the global market, a set of new indicators has been elaborated which allow the estimation of the competitiveness of goods not only on the external market, but also on the domestic one. In addition, an alternative indicator has been developed, which takes into account the specifics of the Republic of Moldova, namely, the maintenance of a considerable share of re-exports. New index was used to estimate the competitiveness of goods in the Republic of Moldova. The obtained results have been used to develop recommendations to increase the competitiveness of goods.