Noua paradigmă a comportamentului consumatorilor în perioada pandemiei COVID-19
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Date
2021
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Publisher
Editura ASEM
Abstract
Pandemia COVID-19 a perturbat economiile, sistemul alimentar și comportamentul consumatorilor. Pentru a ieși din criza cauzata de SARS-CoV-2, cu pierderi minime, este foarte
important sa cunoaștem modul in care se schimba atat comportamentul producatorilor, cat și al
consumatorilor. In studiul dat, este efectuata analiza impactului pandemiei asupra modificarii
regimurilor alimentare ale consumatorilor, preferințelor și tendințelor de consum in baza sondajului de opinii. Scopul cercetarii consta in identificarea unei noi paradigm a comportamentului consumatorilor in Republica Moldova. Rezultatele cercetarii au aratat
ca a avut loc modificarea paradigmei comportamentului consumatorilor, care au trecut la
un consum mai sanatos și a fost inregistrat un trend ascendent al procurarilor on-line.
The COVID-19 pandemic disrupted economies, the food system and consumer behaviour. In order to emerge from the crisiscaused by SARS-CoV-2, with minimal losses, it is very important to know how the behavior of both producers and consumers’ changes. In this study, the analysis of the impact of the pandemic on the change of consumers’ eating habits, preferences and consumption trends is performed based on the opinion poll. The aim of the research is to identify a new paradigm of consumer behaviour in the Republic of Moldova. The results of the research showed that there was a change in the paradigm of consumer behaviour, which led to healthier consumption and there was an upward trend in on-line procurement.
The COVID-19 pandemic disrupted economies, the food system and consumer behaviour. In order to emerge from the crisiscaused by SARS-CoV-2, with minimal losses, it is very important to know how the behavior of both producers and consumers’ changes. In this study, the analysis of the impact of the pandemic on the change of consumers’ eating habits, preferences and consumption trends is performed based on the opinion poll. The aim of the research is to identify a new paradigm of consumer behaviour in the Republic of Moldova. The results of the research showed that there was a change in the paradigm of consumer behaviour, which led to healthier consumption and there was an upward trend in on-line procurement.
Description
Abstract în lb. rom., engl. Referinţe bibliografice: p. 46 (6 titl.). Text paral.: lb. rom., engl. JEL Classification: D10, M31. UDC: 366.1:614.4(478).
GUTIUM, Tatiana - ORCID: https://orcid.org/0000-0002-8884-3269
CIOBANU, Mihail - ORCID: https://orcid.org/0000-0003-1193-6018
Keywords
consumator, pandemie, COVID-19, produse alimentare, consumer, food, pandemic
Citation
GUTIUM, Tatiana, CIOBANU, Mihail. Noua paradigmă a comportamentului consumatorilor în perioada pandemiei COVID-19 = The New Paradigm of Consumer Behaviour During the COVID-19 Pandemic Period. In: Economica. 2021, nr. 2, pp. 36-46. ISSN 1810-9136. https://doi.org/10.53486/econ.2021.116.036