Consumer behavior towards recycled clothing

Abstract

In a world increasingly concerned about environmental issues, the fashion industry is witnessing a notable shift in consumer behaviour towards recycled clothing and sustainable fashion. This trend reflects a heightened awareness of the detrimental impact of traditional clothing production on the planet. Annually, the fashion sector consumes 79 billion cubic meters of water, accounting for approximately 20% of global water usage, and emits 1.7 billion tons of CO2, nearly 10% of global emissions, while generating 92 million tons of textile waste. Given the projected growth of the global fashion industry, addressing its substantial environmental and social impacts is crucial. Integrating sustainability practices across the supply chain is imperative. Consumers play a pivotal role in driving this change by making informed choices, demanding transparency from brands, and supporting sustainable products and practices. This article explores consumer behaviour towards recycled clothing, in order to understand the factors that influence consumers' purchase decisions and to identify the barriers and motivations that affect their attitude towards it of recycled clothing. In order to achieve this goal, the study "Consumer Behaviour towards Recycled Clothing in the Republic of Moldova. By elucidating perceptions and behaviours, this research offers insights crucial for fostering responsible consumption and advancing sustainable fashion strategies in the region.