Менеджмент оценки конкурентоспособности товаров
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Date
2020
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Abstract
The world economy is developing dynamically; the prerequisites for the elaboration of a new type of
management have been created. The subject of the study is the management of competitiveness assessment of goods. Follow methods were used in the process of research: the method of ascending from the abstract to the concrete, empirical methods. The aims of the research are to develop the fundamentals of management of competitiveness assessment of goods, to systematize assessment indicators taking into account specifics of the Moldovan economy, to elaborate proposals and measures to increase the competitiveness of domestic goods. As elements of novelty can be mentioned the following: author
has elaborated the definition and stages of "management of competitiveness assessment of goods", has performed the comparative analysis of this management with other types of functional management.
Description
Referințe: p. 382 (15 titl.).
Keywords
competitivitatea marfurilor, management, competitiveness of goods, assessment, functional management, comparative advantage, comparative disadvantage, Republic of Moldova, evaluare, managementul functional, avantajul comparativ, dezavantaj comparativ
Citation
ГУТЮМ, Татьяна. Менеджмент оценки конкурентоспособности товаров. In: XXI əsrdə beynəlxalq iqtisadi munasibətlərin prioritet istiqamətləri = Priority directions of international economic relations in the XXI century": Proceedings of the International Scientific Practice Conference, May 22, 2020 Bakı. Bakı: Mütərcim, 2020, pp. 377-382. ISBN 978-9952-28-532-1.