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Author: search.filters.author.Ghitiu, LiliaSubject: search.filters.subject.agentie de reclama

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    Eficientizarea mediului de reclamă în Republica Moldova
    (IEFS, 2012) Ghitiu, Lilia
    This paper contains scientific arguments on the role of advertising on business environment of a country, and at the national level as well. In this context, when we refer to modern mechanisms and tools in order to make advertising market in Moldova more efficient, we should invoke the importance of appearance, development and ads market functioning. Thus, the formation of the conceptual advertising market is based on firm intentions to extend and developits market but all of this being based on the economic profit mechanism.