Browsing by Author "Gagauz, Valeriu"

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    Какие навыки нужны маркетологам в условиях цифровизации экономики? Ожидания предпринимателей
    (INCE, 2023) Gagauz, Valeriu
    Rapid digital changes, the digitalization of entrepreneurship and marketing, present new challenges to marketers, demanding updated skills and strategies. With the growth of online commerce, entrepreneurs are now competing in the digital space, making professional skills in digital marketing crucial for their success. Based on a sociological study conducted by the author in May-June 2023 among Moldovan entrepreneurs, the perceptions and expectations of entrepreneurs regarding marketing were explored. The in-demand marketing services and also offers some recommendations for improving training in the field of marketing are analyzed. Business representatives assign a wide range of activities to marketers, including continuous monitoring of supply and demand changes, customer interactions and analytics, product and service promotion, understanding and optimizing websites for search engines, creating high-quality content, competitor analysis, and more. The primary expectations of entrepreneurs are to attract new customers and increase sales volume as entrepreneurs prioritize the expansion of their customer base and increasing revenue, which are key indicators of success for most companies. Large enterprises are more focused on brand recognition, market share expansion, and the introduction of new products and services. Meanwhile, small and medium-sized business owners aim to enhance their company's image and increase profitability. The study also identifies the challenges that entrepreneurs face in digitizing their marketing activities. This underscores the complexity of adapting to new digital requirements and the need to acquire new knowledge and approaches. Small and medium-sized business owners, often acting as the marketers of their companies due to limited resources, themselves require knowledge in the field of digital marketing. Based on the findings, the author concludes that there is a need for a broader application of innovative teaching methods in the training and retraining of marketing professionals.
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    Цифровизация бизнес-процессов в коммерческих предприятиях малого и среднего бизнеса
    (INCE, 2022) Gagauz, Valeriu
    The article presents an analysis of business processes characteristic of small and medium-sized businesses (SMEs). The main digital technologies (systems, programs and tools) that can be used to digitalize business processes are analyzed. As an example, the activity of the BRAVO MOTORS SRL company, which specializes in car maintenance and spare parts sales, is used. The key components of the organization's business model and methods of their digitalization are presented. The main conclusion is that the digitalization of business processes in SMEs is a labor-intensive process, the specifics of the work necessitate the development own approaches and solutions. В статье представлен анализ бизнес-процессов, характерных для коммерческих предприятий малого и среднего бизнеса (МСП) и проанализированы основные цифровые технологии (системы, программы и инструменты), которые могут быть использованы для цифровизации бизнес-процессов. В качестве примера используется деятельность фирмы BRAVO MOTORS SRL, специализирующейся на обслуживании автомобилей и продаже запчастей. Представлены ключевые компоненты бизнес-модели организации и методы их цифровизации. Основной вывод состоит в том, что цифровизация бизнес-процессов на МСП является трудоемким процессом, специфика работы вызывает необходимость разработки собственных подходов и решений.