Направления стратегического управления предприятием в условиях рыночной экономики
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Date
2012
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Complexul Editorial, IEFS
Abstract
Nowadays, nobody doubts that a good and well thought strategic management in the context of today's economy is the most important and fundamental condition for the success of any company. In general terms, strategic management represents a plan for a company’s management aimed at strengthening its position, customer satisfaction and achieving goals. A well thought strategic vision prepares the company for the future, sets the early directions for development and defines the company's intention to take a specific business position.
Description
Abstract în lb. engl. Bibliogr.: p. 29(5 titl.).
Keywords
стратегическое управление, концепция «7 П», концепция «3 П», предприятие, рыночная экономика
Citation
СТРАТАН, Александру, БАРАНОВ, Елена (2012). Направления стратегического управления предприятием в условиях рыночной экономики. In: Analele Institutului de Economie, Finanţe şi Statistică. 2012, pp. 25-29. ISSN 1857-3630; ISBN 978-9975-4326-6-5.