Timus, AngelaUngur, Cristina2024-08-142024-08-142017TIMUŞ, Angela, UNGUR, Cristina. The estimation of insurance potential: methodological analysis. In: Knowledge Horizons - Economics. 2017, volume 8, no. 4, pp. 30-36. P-ISSN:2069-0932; E-ISSN: 2066-1061.2069-09322066-1061https://rses.ince.md/handle/123456789/2481Text: lb. engl. Abstract: lb. engl. Referinţe bibliografice: pp. 35-36 (13 titl.). JEL classification: G22, C1, G11.The development of the insurance sector is a priority for economies around the world, especially for the emerging economies due to their capacity to engage in investment activities. Insurance markets are recognized worldwide as important financial market actors and as factors of economic growth generation. Investment possibilities are determined by impressive financial resources managed by insurance companies. In this article we would like to analyze the factors that determine insurance investment sources and present instruments for analyzing insurance companies' investment potential.eninsuranceinvestment potentialinsurance marketasiguraripotential investitionalpiata asigurarilorArticle